Comments on: Adventure Travel Predictions for 2009 http://travari.wordpress.com/2009/01/08/adventure-travel-predictions-for-2009/ Thoughts and observations from the adventure travel industry Sat, 06 Jun 2009 14:52:22 +0000 http://wordpress.com/ hourly 1 By: Tyson http://travari.wordpress.com/2009/01/08/adventure-travel-predictions-for-2009/#comment-51 Tyson Mon, 12 Jan 2009 17:42:33 +0000 http://travari.wordpress.com/?p=166#comment-51 Pam - Thanks for stopping by the blog and thanks for the comment! I think blogs are a great venue for online ads. Ads are most successful when they are paired with related content. This is because someone reading a travel blog is likely planning (or at least daydreaming) about their next trip. These users are more likely to be interested in travel advertising because that is what they are researching. (incidentally, this is the same reason Facebook ads have such poor click-throughs - people use Facebook to check on their friends not shop for cell phones.) Targeted advertising continues to evolve and improve. I think any savvy business should be taking advantage of advertising opportunities on blogs. I also think bloggers can really add value to the process by finding ads relevant to their readers. This is better for the readers (they're seeing more relevant/interesting ads) better for the advertisers (increased and higher quality traffic) and better for the blogger (advertisers are paying for ad performance so presumably the blogger should make more money.) Travari will absolutely be advertising on blogs after we launch. Maybe later this year I'll do a followup post about the success of our various ad campaigns. Pam -

Thanks for stopping by the blog and thanks for the comment!

I think blogs are a great venue for online ads. Ads are most successful when they are paired with related content. This is because someone reading a travel blog is likely planning (or at least daydreaming) about their next trip. These users are more likely to be interested in travel advertising because that is what they are researching. (incidentally, this is the same reason Facebook ads have such poor click-throughs – people use Facebook to check on their friends not shop for cell phones.)

Targeted advertising continues to evolve and improve. I think any savvy business should be taking advantage of advertising opportunities on blogs.

I also think bloggers can really add value to the process by finding ads relevant to their readers. This is better for the readers (they’re seeing more relevant/interesting ads) better for the advertisers (increased and higher quality traffic) and better for the blogger (advertisers are paying for ad performance so presumably the blogger should make more money.)

Travari will absolutely be advertising on blogs after we launch. Maybe later this year I’ll do a followup post about the success of our various ad campaigns.

]]> By: pam http://travari.wordpress.com/2009/01/08/adventure-travel-predictions-for-2009/#comment-50 pam Sun, 11 Jan 2009 15:46:39 +0000 http://travari.wordpress.com/?p=166#comment-50 I'm always wondering what, from the biz side, role bloggers are predicted to play. Good venues for those online ads? Much needed coverage when print/traditionally produced journals are taking a hit? Totally irrelevant? Happy New Year. Pam (at) Nerd's Eye View I’m always wondering what, from the biz side, role bloggers are predicted to play. Good venues for those online ads? Much needed coverage when print/traditionally produced journals are taking a hit? Totally irrelevant?

Happy New Year.

Pam (at) Nerd’s Eye View

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